HowCurious? Ltd is run by Sophie and her husband Dave in the West Midlands. In 2017 Sophie left her design and marketing job and Alunah; her busy touring and recording band of 11 years, in order to concentrate on and go full time with HowCurious? Ltd. With over 20 years of marketing, graphic and web design experience; and a lifetime of buying unusual gifts for her family and friends, it was only a matter of time.

"We have some absolutely wonderful customers with curious minds; our interest in the unexplained, unusual, religious (nature based), artistic and mythical has bought us all together, and for that reason I feel so lucky. I love buying unique items for our home and unusual gifts for our loved ones, but always spend hours trying to hunt them down. So, our aim is to bring together all those wonderful subjects, gather some cool and unique items, and make some new curious friends"

In 2020, Sophie launched the Curious Box website, with the aim to provide beautifully illustrated gift boxes full of mainly new, but also some of the existing items from Curious Gift. Her husband Dave also joined the business full time.

"I understand that a lot of people feel safer shopping with bigger and more established companies, so why don't you take a look at some of our Trustpilot reviews (where we're rated 'excellent' by the way *blushes*) or our customer photos on Instagram? Customer service is our primary focus, we never leave you hanging too long for an email reply, and 100% of our queries are dealt with quickly and with our customers in mind. It is so important to support small businesses and we can't thank you enough. Our animals Shelby, Olive and Purdy thank you too, for helping us to keep them in treats" 

Sophie and David