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HowCurious is the place for mystical, magickal, Gothic and alternative gifts and decor. We stock top alternative brands such as Nemesis Now, Grindstore and Alchemy Gothic and smaller independent brands such as Innocent Bones, Punky Pins and Lively Ghosts. We are also home to The Curious Box.

We are curious, we are eager to know and learn, and we love the unexplained, the strange, the myth, the legend and the oddly beautiful. We have over 500 curiosites across various collections including Paganism & Wicca, Divination, Ouija, Skulls, Halloween, Film & TV, The Moon.

It is so important to support small businesses, and we can't thank you enough for stopping by and showing an interest in our independent family business. Read more about HowCurious? Ltd and see some of our customer's curiosities on our Curiostagram. You can even sign up to our Curious Club and receive treats on your birthday! We hope you love our curiosities and spend some time exploring the store.